case: 12% ad cost profit
Case: 12% Ad Cost Profit
A DTC profit case showing what remains after 12% ad cost, tariff, VAT/GST, and payment processing fees.
No signup. No spreadsheet. No hidden SaaS demo.
Use it before repricing, changing suppliers, raising ad budgets, or committing to a new shipment.
Order inputs
Enter your own rates. Nothing is hidden.
Example presets
Profit results
Instant estimates from the current scenario.
Net profit
$4.75
Net margin
6.1%
Landed cost
$40.70
Tax and duty estimate
$19.80
Total fees
$16.25
Gross profit
$37.30
Break-even price
$69.52
Price for target margin
$130.32
Estimate only. This is not legal, customs, tax, or brokerage advice. Verify official duty and tax rates with customs brokers or official sources before making filing, pricing, or compliance decisions.
Saved scenarios
Stored locally in this browser.
No saved scenarios yet.
案例拆解：ROAS 好看不代表赚钱
独立站利润容易被广告费、支付费和税费一起吃掉。广告费占比 12% 时，必须同时看净利润和目标利润售价。
Common questions
The calculator estimates planning numbers from the rates you enter. Verify official duty, tax, and customs treatment with qualified sources before making compliance or filing decisions.
Who should use this Case: 12% Ad Cost Profit?
It is built for ecommerce sellers who need to estimate SKU-level profit after product cost, freight, duty, tax, platform fees, payment fees, ads, refunds, and other fixed costs.
Where do the tariff rates come from?
The calculator does not look up official tariff rates. Enter rates confirmed through customs brokers, official customs resources, tax advisors, or your internal cost sheet.
Which output should I look at first?
Start with net profit, net margin, and break-even price. They show whether the current price still works and how far pricing can move before the order loses money.